Joseph Gustavson Graphic Designer, Photographer

Six Pack Carrier, bottle labels

Spring, 2015

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Packaging

Description- The projects was to create a beer bottle label and six-pack carrier along a die-line. Along with choosing a name, the project was to research and design for the target market of the chosen beer, which was to be a micro-brewed beer.

Approach- My chosen product was a ginger beer with viking motifs as a means of attracting young men who would want to associate with such ideals. I wanted to use simplified ice designs to convey the idea of an arctic culture as well as give the impression of an ice cold beverage. The amber and gold were meant to evoke beer in the mind of the shopper as they chose from the shelves and the ice motif which wraps around the side of the carrier allows for two packages to be stacked side-by-side and continue the visual experience.