Joseph Gustavson Graphic Designer, Photographer
Spring, 2015
– Advertising campaign
This project is the culmination of a group project with Darcy Brown and Miles Bretall. The prompt was to create a magazine advertisement for Toblerone chocolate in a fun, new way. Our group decided to convey the idea of Toblerone having a long history and widespread appeal. This led us to create famous landmarks our of the chocolate pieces with the use of Photoshop. The campaign was meant to be featured in a travel magazine which targeted readers over 50 who would be able to travel to these places and be familiar with them. We also kept the color scheme of the company to maintain their branding.