Since we cannot transmit thoughts, we have to settle for words that merely represent our thoughts. When composing your speech, remember:
| Note | SYMBOL KEY: |
Interpretation |
| ! = |
SUPERIOR |
Your use of language was especially clear--you made difficult concepts easy to grasp without becoming obtuse. |
| + = |
EFFECTIVE |
You were clear and direct and easily understood. |
| + = |
PROBLEMATIC |
You should be more clear and direct--or more formal--in your language choices. |
| – = |
DETRIMENTAL |
Some of what you said was patently false. Erroneous information seriously damages your credibility. |