Cheyenne Hoffman Graphic Designer

Six Pack Carrier, bottle labels

Spring, 2015

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Packaging

The goal of this project was to pick a name for a beer label, research microbrewery beers and create a label based on those two aspects. I decided to go with the name Imperial Pale Ale, which is why I chose to use a graphic of a lion with a crown because that represents being at the top and in charge. I went with a black and white color palette because the contrast between the black on white creates attention and I also figured that when this packaging was next to other beers that may be more colorful the black and white would actually stand out amongst them.