Anne Smith Graphic Designer, Photographer
Spring, 2015
– visual identity, logo design
The Arcata Theatre Lounge is a unique business located in heart of Humboldt County centered around entertainment. The business is known for its film screenings and music shows. The theatre attracts crowds of all ages to their famous Sci-Fi Wednesday Pizza and Pint Night where they have great selection of alcoholic and non-alcoholic beverages, dinners and snacks. I wanted my design to convey simple, while maintaining a vintage feel, with a new age twist; like the business itself. I started out with several symbols iconic to the business, but in the end, reduced the design to its simplest form, which was more successful than its predicesors.